According to DSL Reports, Charter Communications, Broadstripe, and other Internet Service Providers (ISPs) have started selling their customers’ web browsing history for profit by using behavioral advertising companies, like NebuAD, which place deep packet inspection hardware on the ISP’s network. This hardware monitors which sites users visit and for how long. ISPs in turn collect revenue for this data by selling it to advertising companies who use the information to deliver customized advertisements to subscribers.
Some customers complain that their ISP did not inform them of the monitoring, or of how they can “opt-out.” The notice to customers is usually buried in heavy legalese language in the ISPs terms of service agreement or privacy policy. Further, while the ISP profits from collecting and selling the customers’ web browsing behavior; customers do not see a reduction in their service price. Others worry that it makes them more vulnerable to targeted internet fraud scams. For information on how you can opt-out of receiving targeted advertising click here.
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